Empowering Disaster Recovery with FEMA

Empowering Your Fire Recovery Campaign

As Crucial Team Lead, Senior Digital Art Director, and Key Illustrator, I played a central role in this award-winning campaign supporting those impacted by the Hermit’s Peak/Calf Canyon fires in New Mexico. My responsibilities included participation in the concepting phase, creation of moodboards, storyboard illustration, providing animation insights, and contributing to music development.

I developed essential campaign assets including print materials, digital imagery, and social media components—successfully communicating the importance of filing for disaster assistance. The campaign’s impact was amplified through an award-winning PSA animation and video production, which received the Angel Award for Excellence from the American Advertising Federation. As a result of the campaign’s reach and clarity, 13,166 claims were filed, and $1.73 billion in total compensation was distributed to affected New Mexicans.

Disclaimer: While I played a significant creative role in this project, all work featured here is the property of Fors Marsh and its clientele. Full credits and copyrights belong to them.